Professional Digital Marketing Course (Beginner to Advanced)

Upon completion, students receive a “Professional Digital Marketing Certificate” recognized by the institute.

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Anyone eager to build new skills and grow their career.

Students pursuing graduation or post-graduation

Working professionals seeking upskilling

Business owners and entrepreneurs

Freelancers looking to expand digital skills

This course suits those who love to learn and are willing to make the next move in their career growth. If you are a student, a beginner, or a working professional, then certainly you will get the practical knowledge plus the skills that are in demand in the industry and that can help you to be noticed or recognized in the job market that is very competitive nowadays. It aims to give the learners the power to enhance their skills, discover new paths, and create a solid base for the future career development.

Curriculum of Digital Marketing in Meerut

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Duration: 11 Classes
Introduction to Digital Marketing
  • What is Digital Marketing?
  • Traditional vs. Digital Marketing
  • Understanding the Customer Journey
  • Key Channels: SEO, SEM, SMM, Email, and Content
  • Overview of Marketing Funnels (TOFU, MOFU, BOFU)
Project Case Study
Website Planning & WordPress Setup
  • Importance of Websites in Digital Marketing
  • Choosing Domain & Hosting
  • Introduction to WordPress for Marketers
  • Installing Themes & Essential Plugins
  • Landing Page Design Basics
Project Case Study
Search Engine Optimization (SEO)
  • SEO Basics and How Search Engines Work
  • Keyword Research Techniques (Google Keyword Planner, Ubersuggest)
  • On-Page SEO Optimization
  • Technical SEO (XML Sitemap, Robots.txt, Canonical URLs)
  • Off-Page SEO & Link Building Strategies
  • Google Search Console & Analytics Integration
Project Case Study
Google Ads (Search Engine Marketing - SEM)
  • Introduction to PPC Advertising
  • Google Ads Interface & Account Setup
  • Campaign Types: Search, Display, Video, and Shopping Ads
  • eyword Match Types & Bidding Strategies
  • Ad Copywriting Best Practices
  • Conversion Tracking and Optimization
Project Case Study
Social Media Marketing (SMM)
  • Overview of Major Platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube
  • Creating Business Pages & Optimizing Profiles
  • Content Planning & Social Calendar Creation
  • Paid Campaigns on Meta (Facebook + Instagram Ads Manager)
  • Audience Targeting and Remarketing
  • Influencer Marketing & Brand Collaborations
Project Case Study
Content Marketing
  • Content Strategy & Brand Storytelling
  • Copywriting Techniques for Web & Ads
  • Blogging and SEO Writing
  • Visual Content (Canva & AI Tools for Creatives)
  • Content Distribution Channels
Project Case Study
Email Marketing & Automation
  • Introduction to Email Marketing
  • Building Email Lists (Ethical List Building)
  • Designing Campaigns using Mailchimp / ConvertKit
  • Drip Campaigns and Automation Flows
  • Measuring Open & Click Rates
Project Case Study
Analytics & Conversion Tracking
  • Google Analytics 4 (GA4) Overview
  • Key Metrics: CTR, CPC, CPA, ROI, Bounce Rate
  • Setting up Goals, Funnels & Events
  • UTM Tagging & Campaign Tracking
  • Data-Driven Decision Making
Project Case Study
Social Media Tools & Management
  • Scheduling Tools: Buffer, Hootsuite, Meta Business Suite
  • Competitor Research & Social Listening Tools
  • Canva & AI Tools for Quick Designs
  • Creating Monthly Social Media Reports
Project Case Study
E-commerce & Affiliate Marketing
  • Introduction to eCommerce & Product Marketing
  • Setting up WooCommerce / Shopify Overview
  • Affiliate Marketing Networks & Programs
  • Influencer & Affiliate Strategies
Project Case Study
Online Reputation Management (ORM)
  • Understanding ORM & Brand Image
  • Handling Negative Feedback
  • Google My Business Optimization
  • Generating & Managing Reviews
Project Case Study
Digital Marketing Strategy & Career Growth
  • Integrated Digital Marketing Strategy (SEO + SEM + SMM)
  • Budget Planning & Campaign Mapping
  • Freelancing & Portfolio Building
  • Interview & Resume Tips for Digital Marketers
  • Certification Guidance (Google, HubSpot, Meta)
Project Case Study

Tools you will learn

Perceived end knowledge certainly day sweetness why cordially

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